ABOUT US

Surrounded by the beautiful Black Hills of western South Dakota, Sturgis Harley-Davidson is centrally located in downtown Sturgis and plays host to one of the largest motorcycle rallies in the World, the Sturgis Motorcycle Rally. We have been providing parts and accessories, riding apparel, and a huge selection of Sturgis Rally merchandise for over 20 years. Whatever the occasion, we have the perfect gift for that motorcycle enthusiast. Sit back and cruise through the site and see what Sturgis Harley-Davidson, home to the world famous Sturgis Motorcycle Rally has to offer!

COOL STUFF

Each year, the first week of August you can hear Harley thunder in the Black Hills of South Dakota as over 1/2 million visitors from around the globe ride in to attend the world's largest motorcycle rally. The sleepy little town of Sturgis is exploding with events, rides, and did we mention the bikes! Sturgis is home to just over 6,000 people December through the last week of July, but come Rally time the population is comparable to Washington DC, Denver, or Austin City, TX! That's a whole lot of fun!